Clubs put an amazing amount of time and effort into social media, email newsletters, and website management without having a clear idea about what is trying to be achieved.
Successfully engaging with members of your club is key to ensuring that operations are smooth, that members invest in the long-term vision, and that when a job needs to get done then there is a large group of people willing to say ‘yes’.
Strategically thinking about the communications and engagement tools you are using, the messages you are sending, and what’s being received is integral to your long-term success.
